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For many businesses and organizations, the advice surrounding social media is often loud and clear – “you need to engage or die”. The thinking behind this type of advice is that companies not already on social media are living on borrowed time and are already falling behind their competitors. The problem with this advice is […]
Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies. It can be for listening; resolving issues; lead generation; focus groups; recruitment; and much, much more. All good reasons. All good value. And yet…. While these are all solid enough reasons to be […]
When it comes to social media, there’s a widely held belief that automation is wrong and that all engagement should be human and one-to-one. When talking about automation, social media gurus and consultants will offer the following reasons why there may be something wrong with automation: Bots, which are fake, automated Twitter accounts, attract bots, giving […]
For a lot of consumers, companies that can respond within minutes on the social sphere send out a far more positive message than those that dilly-dally. But does this type of instant response really benefit us, both as customers and brands? While this speed might be something that would always exist in an ideal world, […]